Your Google Ads Agency- for partners, not projects.

  • Owner-led, hands-on in your account
  • Family business with long-term partnerships
  • No junior account managers - specialists only

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Dean and Ivana - owners of the adlab performance marketing agency

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Meta Business Partner
Microsoft Advertising Select Partner
Certified Ahrefs Specialist

Testimonials

What our partners say about working with us

Results that speak for themselves.

“What I value about working together: no long meetings, no PowerPoints, no fluff. Short email, clear answer, implemented the next day. And that for several years now - consistent and systematic.”

Fabian Müller
Head of Sales, Gilles Tooling GmbH
gillestooling.com

“Clear structure from day one. Every step was logical and cleanly communicated, and even after several years of working together the quality has never slipped. A clear recommendation from us!”

Dr. Alex Matijevic
Managing Director, Kopter-Profi GmbH
kopter-profi.de

“No account manager sitting between me and the actual specialist. I send a WhatsApp message and get a well-founded answer, not forwarded half-information. Finally.”

Maximilian Arbeiter
Managing Director, maxsquare GmbH
maxsquare.de

“We used to get a 10-page monthly report that nobody read. Now I know within five minutes whether we are making money or not. Finally, reporting that is reduced to what matters.”

Danijel Markotic
Managing Director, moebeloutlet.de
moebeloutlet.de

“We were trapped in a contract for a year even though the results were never right from the start. At adlab there are no long commitments, because they simply don't need them. That says a lot about their self-image.”

Sascha Aumüller
Managing Director, Mission Brandschutz
missionbrandschutz.de

“Before adlab we did everything ourselves for almost two years and at some point simply hit a wall. Today the campaigns run profitably, the tracking is finally clean, and for the first time I truly understand what is happening in our account. Explained without jargon.”

Leon Heuser
Managing Director, Beschützerbox GmbH
beschuetzerbox.de

“Our old agency optimized for revenue while we were losing money on some of our bestsellers. The first thing adlab asked about was our COGS and contribution margins. That really says it all.”

Chris Haines
Managing Director, The Toybox Group Pty Ltd
toyboxtales.com

“With our old agency it took two weeks for a campaign to even go live. With adlab the tracking was set up cleanly from the start and the first campaign was running after one or two days. We had record days in the shop within the very first week. That's how it should be.”

Jordan Palmer
Co-founder & Director, Peace With The Wild Ltd
peacewiththewild.co.uk

Services

Our Expertise

Full-funnel marketing for maximum performance in every niche.

Google Ads

Whether e-commerce growth or lead generation - we optimize your campaigns across Search, YouTube and Shopping for maximum performance.

Meta Ads

Precisely targeted social media campaigns on Facebook and Instagram that connect with your audience emotionally and convert.

Microsoft Ads

Tap into high-purchasing-power audiences in the Bing network with lower competition and high ROI.

Web Design

SEO-optimized websites, perfectly structured for Google and AI (artificial intelligence) to achieve maximum visibility.

Conversion Rate Optimization

More conversions for the same budget through smart landing page optimization.

GDPR-Compliant Tracking

Capture campaign data reliably - legally sound and simple.

How we work

Our Process

A structured approach for reproducible results.

1

Audit & Analysis

In-depth analysis of your status quo, market environment and competition.

2

Strategy

Development of a tailor-made setup plan based on your goals.

3

Setup & Launch

Clean implementation of tracking, campaigns and ad creatives.

4

Scaling

Continuous optimization and scaling of the profitable campaigns.

Case Studies

Success Stories

Real numbers, real results - this is how we take businesses to the next level.

Dashboard with year-over-year comparison of the key performance KPIs
E-Commerce · Multichannel
Net Revenue+58%
Contribution Margin 3+170%

Profitable growth through a tracking reset & multichannel strategy

How we restructured the Google Ads, Meta Ads and Pinterest setup and optimized it for a year of stable scaling.

Read success story
Google Ads campaign dashboard with cost trend and conversion value
E-Commerce · Google Shopping
Ad Spend+€42k
Contribution Margin 2+€345k

Scaled in record time: massive growth in just 8 months

How an uncompromising optimization of tracking and the Google Shopping feed broke every previous record within 8 months.

Read success story
Google Ads campaign dashboard with cost, conversions and cost-per-lead trends over 7 months
Lead Generation · Google Ads
Leads+537
Cost per Lead−21%

+537 leads at −21% cost per lead in 7 months of campaign management

How clean tracking, a new landing page and a smart bid strategy lifted a stagnating lead-gen account to record levels.

Read success story
Google Ads campaign dashboard with cost trend and conversion value over 4 months
E-Commerce · Google Shopping
Ad Spend+€17k
Contribution Margin 2+€206k

From burned budget to record scaling in 4 months

How switching from Performance Max to Standard Shopping as the main campaign drastically scaled the entire shop.

Read success story
Google Ads campaign dashboard with cost trend and conversion value over 6 months
E-Commerce · Google Shopping
Ad Spend+€7.5k
Contribution Margin 2+€95k

A restriction reset as a growth lever: +€95k in 6 months

How a clean tracking implementation and unwinding a misconfigured bidding strategy enabled serious scaling.

Read success story
Google Ads campaign dashboard with cost trend and conversion value over 4 months
E-Commerce · Google Shopping
Ad Spend+€21k
Contribution Margin 2+€69k

Scaling blockade solved: +€69k CM2 in 4 months

How reversing the campaign priority - Standard Shopping before Performance Max - freed the account from stagnation in record time.

Read success story

The people behind adlab

About Us

From freelancers to an accredited Google Partner agency - run as a family business.

Dean and Ivana - owners of adlab at the office

2016 - 2018

The Foundation & Freelance Roots

It all began with a passion for e-commerce. In Frankfurt am Main, Dean laid the foundation for his expertise as a junior Google Ads specialist through independent freelance projects. This is where the conviction took root that first-class results only come from a deep understanding of the product and an individual strategy.

2019 - 2023

Agency Experience & Senior Expertise

Five years of intensive specialization in leading agencies. Dean deepened his knowledge as a Google & Meta Ads specialist at Expert Team GmbH in Mannheim and later as a Senior Google Ads specialist at the renowned what. AG in Zurich. These years in high-end marketing sharpened his eye for complex scaling processes and maximum market efficiency.

Since 2024

adlab: Personal, Exclusive & Owner-Led

adlab is deliberately not a classic large agency. We see ourselves as a specialized boutique agency, run by Dean and his wife Ivana. Our philosophy: direct support at eye level. With us there are no changing contacts or junior account managers. Our clients benefit from working directly with the owners - transparent, focused and without friction.

Blog

Latest Insights

Strategies, updates and best practices for your performance marketing.

FAQ

Frequently Asked Questions

Answers to the most important questions about our services.

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