Blog
Hands-on knowledge about Google Ads, Meta Ads, tracking and performance marketing - from real agency work, not marketing slides.
20 articles
German Google Ads agencies charge anywhere between €500 and several thousand euros per month. We give you a transparent look at the pricing models out there, the costs you should realistically expect, and the warning signs that expose an untrustworthy agency.
The complete guide for hiring a PPC agency for the first time: from the initial considerations through selection, negotiation and onboarding to the long-term partnership. Realistic, without marketing fluff - so you know what really matters.
Searching for the right Google Ads agency feels like searching for a good mechanic: from the outside they all look the same, and only when it's too late do you find out whether you ended up with the right one. We show you concrete criteria, critical questions and red flags that separate a good agency from a mediocre one.
As your shop grows, the question eventually arises: agency or your own team? Both paths have their merits. We give you the honest comparison, including the uncomfortable truths that agency blogs usually keep quiet — and tell you at what shop size each path actually makes sense.
Performance marketing has become one of those terms everyone uses but hardly anyone defines precisely. For you as a shop owner, that vagueness is a problem. We show what performance marketing in e-commerce really has to mean — and how to recognise a genuine performance marketing agency.
Performance Max is Google's strategic flagship and, for many shops, the highest-revenue channel. At first glance it looks simple: put budget in, let the algorithm do the rest. In practice, though, PMax is one of the trickiest campaign types out there - applied incorrectly, it burns budget systematically.
For many online shops, Google Shopping is the highest-revenue ad channel — and at the same time the channel where superficial work burns money fastest. The difference between good and mediocre here is often a multiple of your ROAS. We explain why, and what a good Shopping agency really has to deliver.
KPIs are a double-edged sword in performance marketing. Chosen poorly or viewed in isolation, they systematically lead you astray. We show you which metrics your agency really needs to track - and why many of the seemingly important numbers push you to optimise in the wrong direction.
With new clients, we regularly see the same problems. Not because the previous management was particularly bad, but because certain mistakes happen structurally when Google Ads isn't managed with enough depth and experience. The good news: most of these mistakes are avoidable.