+58% Net Revenue and +170% Contribution Margin 3 Year over Year

The Starting Point

After the client filled out our contact form and submitted a detailed inquiry, we were able to begin the initial analysis.

Serious weak points became visible right there - in the tracking as well as in the campaign structure.

And not just in Google Ads, but also in the supporting channels Meta Ads and Pinterest Ads.

Given the sheer number of deficiencies, it was immediately clear to us why the campaigns hadn't been able to meet the client's expectations so far.

The foundation was simply missing: reliable data and a clearly structured media strategy.

The Strategy

To get the campaigns running stably at all and create the conditions for strategic scaling, we set up a clear four-step plan:

• Implement GDPR-compliant tracking to capture as many conversions as possible, cleanly and completely.
• Clear goal definition far beyond the classic target ROAS - including contribution margin and new-customer targets.
• Budget reallocation away from platforms and campaigns without results, toward those with proven performance.
• Overhaul of the campaign structure as the basis for stable, strategic scaling.

The Execution

Step 1 - Tracking: Since even the best campaign can't deliver reliable results without clean tracking, the tracking implementation was our first focus.

Only then could all further decisions be made on a solid data foundation.

Step 2 - Goal definition: Next, together with the client, we defined clear monthly, quarterly, and annual targets.

On this basis, we could immediately decide which campaigns to shut down and which to scale - and on which platform budget needed to be reduced or increased.

Step 3 - Campaign structure: In the final step, alongside numerous smaller optimizations, we fundamentally overhauled the campaign structure.

This exact step proved to be a direct hit and enabled stable scaling throughout the entire year - without profitability ever suffering from the growth.