How we achieved record scaling in the shortest possible time with just two active campaigns - through cleaner tracking and an uncompromising optimization of the Google Shopping feed.
After the client filled out our contact form and the accompanying questionnaire, we were able to start with a detailed analysis.
Immediate finding: As with most prospects, we found that tracking wasn't working properly and a substantial share of conversions simply wasn't being measured.
On top of that, we identified numerous errors in the Google Merchant Center as well as in the product feed itself.
That made it immediately clear to us: these two building blocks are the foundation we had to get right first, before scaling could even be considered.
To get the campaigns running stably at all and create the conditions for strategic scaling, we set up a clear four-step plan:
First focus - tracking: Since even the best campaign can't deliver reliable results without clean tracking, the tracking implementation was our first step.
Second focus - product feed: With the KPIs already clearly defined, we could move straight on to optimizing the Google Shopping product feed.
Third focus - campaign structure: We then set up a deliberately lean yet highly effective structure - with just two active campaigns.
On this basis, we were able to initiate a multi-month scaling run that broke every previous record.
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